APT Solutions








Stratum

The Information Management Challenge


All Not for Profit organisations face a common challenge: How to effectively manage and communicate with your membership, contacts or donors. You will have systems already in place to attempt this: databases, lists, specialist software packages. But these multiple silos of information fail to give you that all-important ‘big picture’. Furthermore, they can result in duplication and extra effort..

On top of this, it’s hard to manage relationships in an increasingly complex world when you don’t have a single, customised view of all the email, web, phone, letter, fax and face-to-face communications you have engaged in. You require easy access to the information you need in a form that’s usable for:

  • Targeting marketing campaigns
  • Understanding the profile of your user base
  • Tracking responses, satisfaction and other useful behavioural measurements
  • Performing activities like events or subscription renewals

The time has come for change

This situation isn’t helping the productivity of your staff: they must manually process and collate data to perform their duties. And with multiple applications hosting your data, you not only risk significant downtime but greater management workload. But it’s not just your staff that suffer. A lack of centralised, available information hampers the level of communication and quality of service that your staff can offer. There’s a clear answer:

 

Clear advantage

Take control of your information assets. Use the Stratum membership and contact management system to track data about all your members and contacts, then analyse trends and take action for more effective relationship management. Access all the data you need, in one place, using a cost-effective, integrated system.

Take membership and contact management to a new level

Stratum helps you make the most from your information assets: the data you hold about your members and contacts.

  • Save money by improving the efficiency and consistency of processes by sharing information, improving accessibility and reducing data errors and duplication
  • Boost retention and loyalty by improving your marketing and service delivery
  • Improve staff productivity with simplified access to information, even when staff are out of the office

 


Find out how APT can meet your requirements