APT Launch Stratum Engage

APT to launch web 2.0 version of Membership Software

 
Not for Profit software specialists, APT Solutions will be launching the much acclaimed web 2.0 version of their membership software package Stratum at this year’s Members Exhibition.
  
Stratum Engage has been developed to integrate traditionally separate, back-end data with website usability to create a comprehensive personalised web experience for both organisations and their members. Stratum’s accessible online presence will allow the increasing number of technologically savvy members to not only, join and pay online but also access to a secure home page which will allow them to view and amend their own personal data, pay subscriptions, buy merchandise and personalise their page by adding widgets and RSS news feeds.  
 
Organisations utilising Stratum Engage will now be able to tailor their communications to specific membership sectors using a simple database search option. Engage has the ability to identify all members in the chosen target group and publish personalised, targeted information using its inbuilt Content Management System (CMS). This provision of relevant, bespoke information offers members an instant added benefit whilst enhancing their sense of membership. In today’s marketplace these key added values afford participating organisations with strong retention and can be positively marketed to directly help in the recruitment of potential new members.  
 
Stuart Shepherd APT Managing Director has had many years experience in working with membership organisations said
“Successful membership organisations are focussed on delivering service to their members. Perhaps the most important delivery mechanism is now the website, people expect to be able to interact with the organisation on-line. That requires you to be in control of your site, to be able to publish and update content quickly and easily but also to drive relevant content to your members. Members are far more likely to attend events in their area, about their special interests. They are more likely to be interested in news that affects the and buy products that fulfil their requirements. Stratum Engage gives you the tools provide this and more.”

Stratum Engage offers previously unprecedented flexibility to participating organisations at a number of levels. Organisations will be able, for example, to pre-set individual home page security levels to allow certain information to be seen allowing remote officers or home workers to have personalised login details, enabling them to easily access relevant information. This flexible online access option will offer a number of direct opportunities for organisations to enhance their member services. Online access to branch member details and the ability to amend them accordingly and/or run reports using Stratum’s web based reporting mechanism will offer staff at field level the ability to manage their communications with members in an extremely effective manner and proactive manner.

APT will be exhibiting at the Membership Management Technology Exhibition on September 16th at the Business Design Centre, Islington where they will be happy to give further information on request.

Date: 12-08-08

For further information please contact:

Helen Pomlett
Sales and Marketing Manager
Email: helen.pomlett@aptsolutions.co.uk
Tel:  + 44 (0) 1952 214000 
Fax: + 44 (0) 1952 214001